Customer Service

Physical

Total Calls / Minutes

2025 IVR Level I Level II
January 134,405
40,404 7,534
February 92,221 24,577 2,783
March 96,420 31,775 3,463
April 60,617 31,869 5,087
May 69,046 46,856 6,435

Top Call Reasons

2025 JAN FEB MAR APR MAY JUN*
Balance Inquiry 45.27% 61.74% 51.96% 68.03% 62.10% 62.10%
Redemption Assistance 6.07% 6.23% 5.08% 8.80% 8.48% 16.01%
Program Inquiry 1.70% 1.99% 1.43% 1.72% 2.44% 4.86%
Balance Error/Adjustment 1.03% 1.64% 1.37% 2.21% 5.12% 3.81%

*thru June 28

Digital

Total Calls / Minutes

2025 Level I
January 5,759
February 4,510
March 5,939
April 9,006
May 13,979

Top Call Reasons

2025 JAN FEB MAR APR MAY
How To Use 12% 11% 6% 3% 3%
Help Placing Order 4% 5% 6% 3% 3%
Mobile App Support 6% 7% 11% 6% 14%
Order Status 4% 3% 4% 2% 3%
Resend eGift Card 3% 3% 2% 2% 1%
Cancel Order 1% 1% 2% 1% 1%
Physical Card Support/ Balance Inquiry 70% 70% 68% 83% 75%