Operations

Shell Dealer - US Engagement

• 2024 - 70.36% (8,955) locations activated a gift card. Total 12,728 locations.
• 2023 - 74.70% (9,477) locations activated a gift card. Total 12,686 locations.
• 2022 - 80.0% (10,156) locations activated a gift card. Total 12,686 locations.

Full Year Totals

Year To Date - June 15

• 2025 YTD - 58.29% (7,386) locations activated a gift card. Total 12,671 locations.
• 2024 YTD - 62.37% (7,939) locations activated a gift card. Total 12,728 locations.

Shell Dealer - US Engagement

• 2024 - 88.24% (1,118) locations activated a gift card. Total 1,267 locations.
• 2023 - 89,76% (1,105) locations activated a gift card. Total 1,231 locations.
• 2022 - 88.36% (1,040) locations activated a gift card. Total 1,177 locations.

Full Year Totals

Year To Date (May 2025)

• 2025 YTD - 85.09% (1,079) locations activated a gift card. Total 1,268 locations.
• 2024 YTD - 86.42% (1,069) locations activated a gift card. Total 1,237 locations.