Marketing Activities
Shell Gift Card Websites
All website banners have been updated to the new gift card design in the US.
Marketing Campaigns
Annual marketing calendar developed to facilitate various campaigns through the year. Including weekly email campaigns that consists of general prospecting, targeted industries, as well as active and inactive customers. Social media advertising and weekly posts, as well as trade publication advertising and trade shows.
| - Automotive - Consumer Goods - Education - Event Services - Financial Services - Government - Healthcare - Human Resources - Manufacturing - Non-Profits - Recruiting & Staffing - Social Services - Technology |
- Corporate Gifting - Customer Loyalty - Employee Engagement - Employee Incentives - Employee Performance - Employe Recognition - Employee Rewards - Employee Safety - Employee Satisfaction - Holidays - Incentive Programs - Referral Programs - Sales Incentives |
| - Buyer Intent Marketing - $41k - LinkedIn US - $28k/ 31k Impressions - LinkedIn Canada - $4k / 18kImpressions |
US Specialty Campaign
Establish a campaign that targets Shell Partner Relationships and consideration for Shell support by direct engagement.
US & CA Specialty Campaign
Ongoing shipping campaign to increase sales.
Annual holiday campaign to increase holiday sales.
Canada Specialty Campaign
Ongoing shipping campaigns to increase sales.
Creative Marketing Sampling
Sampling of Collateral
Collateral Sampling
Shell Corporate Websites
RPG supported the creative for Shell Corporate website including Gift Card, Credit Card and SPay.
Card Creative & Concepts
Current US B2B Designs
Current Canada B2B Designs
Current Consumer Card Designs
Current US Consumer Holiday Designs
Canada
Current US Consumer Digital eGift Card Designs
Current US Consumer Holiday Digital eCard Designs
Consumer Card Design Ideas
Examples of new seasonal and special occasion card designs.
New Carriers
3rd Party AAP (Grocery)
Shell Dealer & Wholesalers
Joey Logano Wins Third NASCAR Cup Championship
American Road Trip
Reporting
Google Advertising - US
Through May 2025
Encouraged by YTD results. Strong click-through-rate and a notable increase in clicks from the previous year (+301). Combined with a large increase in impressions (+6.47k), these results highlight improved engagement and growing visibility. Most importantly, turning a $3.7k spend into $60k in new sales. These metrics reinforce that our strategy is on track for reaching the right audience and converting effectively.
UPDATE LAST BULLET
Google Advertising - Canada
Through May 2025
20.25% click-through-rate is strong despite a 10% drop in clicks year-over-year, totaling 1.8k clicks across both English and French audiences. While overall impressions rose to 7.13k, up 837 from last year, we’re encouraged by the positive return more than doubling our investment. These results indicate we are on track to continue our growth engagement solid engagement and ROI.
Google Analytics - US
Through May 2025
Strong engagement, with 299k engaged users and 252k new users, a 31% increase from the previous year. This growth reflects the effectiveness of our targeted outreach and lead generation strategies. Notably, paid advertising contributed 8,440 engaged users, a 37% year-over-year increase, showing progress in our paid efforts. Overall, these numbers signal healthy growth in both reach and engagement.
Google Analytics - Canada
Through May 2025
Strong YOY growth, with 36k engaged users (up 39%) and 35k new users (up +38%), reflecting the continued impact of our organic and marketing strategies. While paid advertising brought in 1,200 engaged users, a 6.1% decrease from last year, this dip is likely due to splitting the Canadian marketing budget between English and French campaigns—a strategic move to broaden reach. Overall, the results show solid momentum, and we’re confident this more inclusive approach will deliver long-term value.
